Instagram vs Instagram + Facebook: Which Plan Do You Need?

If your customers are mostly individuals discovering you through reels and hashtags, an Instagram-only plan is usually enough to start. But if you are a company selling to other businesses or to a slightly older audience, adding Facebook alongside Instagram fills that gap — the two platforms reach different people even when the content is similar. We help every new client figure this out during onboarding instead of upselling a bigger plan than they need.